"The preacher likes the cold, he knows I'm going to stay". So sang the Mamas and Papas in their 1965 hit "California Dreamin". Religious leaders will tell you that their places of worship attract the most visitors in times of crisis, that is assuming that these places of worship are in fact open to their congregants.
"I realised last Monday morning, after the President's COVID19 announcement, that the school TV network that we had built up over the last four years, was redundant for the next few months, "Danie du Toit, the founder of the DigiCampus Group told me. This put the livelihoods of 200 people -many of them Yes4Youth (Y4Y) employees on the line. "We had to make a plan to keep these people working."
To backtrack a bit, du Toit started DigiCampus as an online TV station that targeted the prominent schools in South Africa. It had gained a great reputation as a distributor of content like sports events, cultural activities and even matric dances that has been enjoyed by parents, pupils and former pupils all over the globe. Each school has their own TV station, with a dedicated camera and production team. These teams are made up of mainly Y4Y people, who had been given their first experience in the world of work. The cost for this was borne by DigiCampus. It follows that without school activities and with schools being closed, a large number of people are going to find themselves without work. "We need to understand that the YES people are the most vulnerable employees out there." du Toit observes. "They are on a fixed term contract at the minimum wage, most of the YES people out there are not placed in core or critical positions in their places of work. They are in effect a nice-to-have. This is not the case at DigiCampus."
There is the obvious option that they could continue streaming classes to the pupils because the infrastructure was there. But this became a much bigger challenge when teachers were told to stay home. "We had less than 24 hours to make a plan. Our business strategy has always been based on three principles, innovation, re-invention and community." Says du Toit."DigiCampus is a disruptive technology, so it was just a matter of placing a focus on other aspects of the community. And right now, if there is one thing that the world needs – it is access to their places of worship"
du Toit and his team set about contacting all the major churches in the areas where they had TV stations and created DigiFaith. They offered their crews to the churches for the purposes of broadcasting services. With Easter coming up almost every large traditional and charismatic church is now legally barred from hosting their Easter festivities. "The response was immediate", du Toit exclaims. There was a concern about revenue generation though. Many churches raise a lot of money over this period for their various activities. "We offered to provide them with pay-per-stream services for fund raising."
What is not known at the moment is how much of a disruption COVID19 will cause to our daily lives. What is required though is civil discipline containing the spread of the virus. "All of the churches we spoke to recognised their civic duty in emphasising the need for social distancing, hygiene and containment. They have now been given a powerful tool that will allow them to speak to each congregant in a meaningful way."
What we do know is that the world will be never be the same again, but faith and comfort in these trying times can still be accessed by anyone with a smartphone.