Caird spent an afternoon with a BEE deal maker, a rather successful one at that. He offered a bit of the dirt on some of the deals he's done in the past, without mentioning names. If real transformation is your bag then he recommends that you steer clear of some of the bigger deals. They can either elate or disgust you, he claims that the latter is more common.
The problem is that the deals (not all I must stress) are done because they are a necessary ticket to fulfilling certain government conditions that might be contained in the mining (see today's Business Day about Anglo Coal eventually being awarded prospecting rights) or petrochemicals charters; or maybe they want to do business with certain narrow-based institutions like Eskom or Telkom. We enter a willing buyer, UNWILLING seller routine. The reluctant seller concludes the deal with little or no intention of including the new investor in the management of the business. The deal however is huge and the PR machine operates overtime, big smiles all round.
I then asked the deal-guy about the buyer's attitude. He said they tend to take a dismissive approach to the whole thing, at best they could earn some money either through director's fees or through some other flow of cash; at worst they may have wasted some time.
Who then is the rotter in the deal? Is it the reluctant seller who makes Napoleon seem like a Sunday school teacher, or is it the investor who is the biggest chancer in the world. I can't really see the difference between the two. The ridiculous combination makes a mockery of all the best intentions.
The deal-guy suggested that these deals are effectively fronts. What then is a front?
There is a whole statement (code 000, statement 001) covering fronting. The statement defines fronting as
any practice or initiative which is in contravention of or against the spirit of any law, provision, rule, procedure, process, system, policy, practice, directive, order or any other term or condition pertaining to BEE. The practice is most often found in relation to ownership and management and control, but the codes are quite clear that fronting can happen within any of the codes.
There are penalties for fronting, ranging from fraud convictions through to blacklisting (unlike the SABC, this list will be written down and made public). In spite of the risks I have my doubts whether the practice will stop in a hurry. I think the reasons for this are:
A total lack of understanding of empowerment from government (biggest culprits), to parastatals like Eskom (who write their own ridiculous rules) to many large corporates.
It suits many parties; the business owner doesn't really sell anything and the investor gets money for nothing (and doesn't end up in Dire Straits - I couldn't resist that).
The more difficult fronting is made the more ingenious the front will be. I asked Christiaan van der Merwe and Chris van Wyk (CA and lawyer respectively) of
Exceed Verification Agency whether they could create a company whose front would never be detected. They did not think this would be an insurmountable challenge.
What then is the solution? The scorecard contains all the answers. By rating a company on their total score, irrespective of where the points are generated on the scorecard, you create a situation where empowerment becomes an achievable thing for every company. I wrote something about this a while ago in Real Business.